Weleda Unveils Its First Comprehensive Modernization of the Brand Appearance in over 100 Years
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Stories about Marketing
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SNIPES USA Appoints Kelley Walton as New Chief Marketing Officer
moreEntirely Launches in the U.S. at DAM LA 2025: A New Era for Martech Begins / First Open Ecosystem Debuts with Industry-Leading Integration
Los Angeles, CA (ots) - The Martech industry is at a turning point, and Entirely is leading the charge. Launching officially in the U.S. at Henry Stewart DAM LA 2025, Entirely introduces the world’s first open ecosystem. A Bold Vision for Marketing Technology Entirely is a community and a catalyst for marketing ...
moreCuenta con los productos lácteos europeos
The dairy sector launches new outreach actions in the markets of Belgium and Spain until 2027
moreCanary Islands, first European destination in ROBLOX
more73% of enterprises have launched AI, including generative AI, across marketing with 52% of deployments achieving business value: Infosys CMO Radar
Bengaluru, India (ots/PRNewswire) - AI-fluent CMOs are becoming a transformative force in business; 62% see their influence growing over broader corporate decisions as their AI implementations look to improve brand experience, as well as efficiency and effectiveness in marketing. Infosys Knowledge Institute, a ...
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New survey by Market Logic Software exposes costly underutilization of corporate knowledge and market insights: B2C enterprises losing out on millions in value
Berlin (ots/PRNewswire) - A new global survey of marketing and product management leaders, Hyperscaling Insights Impact reveals that a staggering 40% of key decisions are taken without reference to consumer insights. This oversight, driven by cumbersome information access, is costing businesses millions in lost ...
moreLAMILUX wins the PLUS X Award
One documentmorenShift: The customer experience is more powerful than advertising, say consumers
London (ots/PRNewswire) - New guide shows how bringing delivery management and the post-purchase experience together can fuel customer loyalty and business growth Almost two-thirds of consumers confess that a positive brand experience is more likely to win them over than great advertising.[1] In a world where the online retail space is growing increasingly crowded, ...
morePress release: Media Frankfurt sets standards with new AI-supported analysis tool
moreCHG-MERIDIAN acquires asset portfolio of Australian company Maia Financial Pty Limited
Sydney (ots) - • Acquisition supports regional growth in Australia and New Zealand • Portfolio expansion in the core sectors of IT, industrial equipment, and healthcare technology with a value of around AUD$500 million (€300 million) • Acquisition completed on June 28th, 2024 Global technology2use company CHG-MERIDIAN continues its strong growth path in ...
morenShift urges retailers to react as UK rate of returns hits 35%
London (ots/PRNewswire) - A new study by nShift and DeliveryX examines the importance of returns in ecommerce after £4.2bn worth of goods were sent back in 2023 Returns provide retailers with a golden opportunity to differentiate and improve customer loyalty. That's the view from nShift, the global leader in delivery & experience management (DMXM), which has released a new report looking at how increasingly influential ...
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Launched today: Infosys Aster™ - The AI-amplified marketing suite that delivers engaging brand experiences, enhanced marketing efficiency, and accelerated business growth
Bengaluru, India (ots/PRNewswire) - - 400+ assets and an ecosystem of 50+ partners delivering brand and business outcomes for leading B2C and B2B brands worldwide - Transformative generative AI-amplified marketing capabilities enabled by Infosys Topaz™ Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader ...
moreInfineon receives German Brand Award for “Corporate Brand of the Year”
moreToni Kroos becomes Marc O'Polo Testimonial
moreJapan-Tag Düsseldorf/NRW 2024: Around 630.000 visitors celebrate a festival of Japanese culture and community in Düsseldorf / Spectacular finale with the Japanese fireworks display
morenShift: Delivery experience key to Black-Friday success
London (ots/PRNewswire) - - Retailers must prepare their infrastructure now, to ensure consumer choice during peak season - The "summer sales" season presents a great opportunity to test infrastructure ahead of peak - Retailers should embrace popular PUDO (pick up / drop off) options The speed and convenience of the delivery is more important to Black Friday shoppers than deals and discounts, according to research. ...
moreSteiff expands brand presence with new visual language
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Hamburg Messe und Congress GmbH
Celebrating the 835th Hamburg Port Anniversary together / Hamburg Port Anniversary from May 9th to 12th, 2024
moreThe Impact of Artificial Intelligence on the Willingness to Pay for Digital Newspaper Subscriptions - An Empirical Study of the German News Market
Hamburg (ots) - The prominence of Artificial Intelligence (AI) is steadily increasing, and its influence extends to various domains, including journalism. Within the realm of news reporting, numerous concepts and strategies are emerging to harness the potential of AI. However, readers are still very skeptical about ...
moreThe Power of Small: Why Brands Should Embrace Nano- and Micro-Influencers
moreEnergy at its best: German battery pioneer CustomCells unveils new brand identity
moreFirst highlight of UEFA EURO 2024 - Hamburg presents group stage draw in the port as a huge container installation
moreSuperVista AG expands strategically with new 360-degree B2B offering for the entire ophthalmic optics sector
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12Tourists make music with wheelie bags / German Brewery Paulaner is making the SoundTrack to Oktoberfest
morePM: Privatkunden können beim Versand ihrer DHL-Pakete und Päckchen in die USA sowie nach Australien und Israel ab sofort aktiv Treibhausgasemissionen vermeiden / PR: Private customers sending small packages and parcels from Germany to Australia, Isra
moreBLOGPOST: How to use native advertising in your public relations: explanation, advantages and examples
morePress release : STADA further grows its European Consumer Healthcare portfolio by acquiring several additional brands from Sanofi
One documentmoreEMD - European Marketing Distribution
International retail alliance EMD starts partnership in joint sourcing of Private Label products with Colruyt Group, the leading Belgian retailer
Pfäffikon/Switzerland (ots) - European Marketing Distribution (EMD) is pleased to announce a new and prominent partnership: EMD and Belgian top retailer Colruyt Group have agreed to a new partnership in the international sourcing of private label products. Colruyt Group, a successful family business, is active with ...
moreDiscover European Cheestories with Cheeses from Spain
11European cheeses "shine" in New York / InLac takes a giant step forward in internationalization with an ambitious promotional campaign in the US
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