New survey by Market Logic Software exposes costly underutilization of corporate knowledge and market insights: B2C enterprises losing out on millions in value
Berlin (ots/PRNewswire) - A new global survey of marketing and product management leaders, Hyperscaling Insights Impact reveals that a staggering 40% of key decisions are taken without reference to consumer insights. This oversight, driven by cumbersome information access, is costing businesses millions in lost ...
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